Why Edinburgh?

As an established finance and business hub with a thriving culture and tourism industry, the City of Edinburgh is ideally suited for a large-scale regeneration project like Edinburgh St James.

There is a clear and pressing need for the creation of quality retail space in Edinburgh, alongside a flagship, upmarket hotel entrant like W, which will both serve the city’s catchment of tourists and business visitors alike.

Edinburgh is growing faster than anywhere else in Scotland which has created the need for new, high quality homes such as those being developed as part of Edinburgh St James.

Edinburgh’s enviable status as a World Heritage City, means that projects on this unrivalled scale are genuine once-in-a-generation opportunities to take advantage of everything that this impressive city offers.

Always connected

Edinburgh is one of Scotland's best-connected areas, with a sophisticated transport and communications network linking it with the rest of the UK, Europe and beyond.

Edinburgh Airport, carries over 9 million passengers per year, making it the sixth busiest airport in the UK, with more than 40 airlines flying to over 130 destinations worldwide. Annual passenger numbers are expected to reach 26 million by 2030.


Located in the heart of the city, Edinburgh St James sits at the retail hub of Edinburgh. The new scheme will be a short, three-minute walk from Waverley Station. Visitors arriving by air will be able to take a short bus or tram ride directly to Edinburgh St James upon its completion in 2020. For those driving, up to 1,600 car parking spaces will be available.


Trams in

Edinburgh is one of Scotland’s best connected regions. Waverley Station and Haymarket are popular train stations and the recently completed tram service will further improve the city’s transport provision increasing ease of access to Edinburgh St James through York Street or St Andrew Square stops.



Edinburgh's tourism industry is second only to London’s. A vibrant programme of world-renowned cultural festivals and events helps generate impressive visitor peaks in the spring and summer.


Edinburgh tourist income per annum

> 75%

Edinburgh room occupancy rarely below 75%


Existing rooms in Edinburgh


average room rate of top Edinburgh hotels in 2013 (source: STR Global)

Our Partners

Edinburgh St James enjoys the support of the people of Edinburgh, and works with them to ensure that the scheme celebrates and promotes the city as effectively as possible

Marketing Edinburgh Marketing Edinburgh Edinburgh Chamber